The Fast Food Bitcoin
While KFC attempted to accept Bitcoin as payment for a short while, BurgerKing officials decided they didn’t want to accept cryptocurrency - they wanted to create their own! While the idea was quite ambitious, things didn’t go as planned.
BurgerKing came up with its own cryptocurrency, Whoppercoin, for a loyalty program in Russia. For each ruble spent on a Whopper Burger, people would get 1 Whoppercoin. Having collected 1,700 Whoppercoins, customers could then exchange them for a Whopper Burger or use them for trading in some other way.
The company had a lively start, but it didn’t last for more than a year. Maybe Whopper Burgers aren’t really that popular in Russia?
