Chanel, the iconic French luxury fashion brand, is renowned for its timeless elegance, sophistication, and unparalleled craftsmanship, has taken a significant step forward in its Indian market strategy with the launch of its e-commerce platform in the country.
The new Chanel India website marks a milestone in the brand's digital expansion, offering a curated selection of products to Indian customers.
This move comes almost 20 years after Chanel first entered the Indian Market with its flagship store in Delhi in 2005.
The Chanel India website is an extension of the brand's commitment to providing exceptional luxury services to its clients.
Just like other markets such as UAE AND the UK, the core of Chanel's online store offers fragrance, beauty, and eyewear products, but customers will still have to shop in-store for fashion, accessories, and shoes.
Also read: 5 Korean Fashion Trends Gradually Taking Over the World
Head of Chanel in India, Amit Goyal said, "The e-commerce portal is an extension of our brand, providing an online source through which our clients that live outside the metro cities can access Chanel fragrance, beauty and eyewear products while experiencing exceptional luxury service."
Goyal said further, "India is a mature country, and with e-commerce, we want to continue to build brand equity in the local market. We want to be available in spaces where we don't have plans to open boutiques soon."
The Chanel India website will service 27,000 postcodes across the country, making it possible for the luxury brand to reach customers even in remote areas.
According to a report from RedSeer Strategy, the Indian e-commerce market is set to grow from $75 billion in 2023 to $111 billion by 2024, with another report stating that 65 percent of online buyers are in the mass segment.
Chanel has only one fashion boutique at the Chanakya, a luxury shopping center in Delhi almost 20 years after its launch, and it does not seem to be changing soon.
The brand has nine retail points in India, five of which are dedicated to the beauty market, four are located in the National Capital Region, and one in Mumbai.
There are also three travel retail points at New Delhi, Mumbai, and Hyderabad's International airports.
Also read: Zara makes comeback to Venezuela as economy recovers
In 2025, the brand plans to open a second fragrance and beauty boutique in Mumbai as well as a beauty and fragrance boutique in Bengaluru and a travel retail boutique in Bengaluru's International Airport.
With delivery options ranging from two to seven days, online customers can personalize their purchases and select two samples with every purchase.
The website also offers the option to book a one-on-one appointment at any of the local boutiques, ensuring a concierge-like service for customers.
"It is early to gauge the trend. However, we are seeing high interest from our clients in fragrances. We can see an equal split of male and female clients," Goyal added.
The soft launch phase of the website saw most transactions made through the Unified Payments Interface (UPI), highlighting India's high dependence on digital payment systems.
As the Indian e-commerce market continues to grow, Chanel's online presence is expected to play a significant role in shaping the luxury market in India.