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Google's Bard Performance So Far is Below Average

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By Erika John - - 5 Mins Read
Google Bard displayed on a smartphone screen
Photo | Shutterstock
  • Bard's success is crucial to Google. While search generates most of Alphabet's revenue, AI chatbots could challenge its dominance.


  • Bard's development costs, potential to spread misinformation, and computing demands are among the reasons for dissatisfaction.


Google's expansion of its new AI chatbot, Bard, into various products has stirred up uncertainties within the company.


Leaked conversations among Google employees involved in developing Bard have revealed doubts about the chatbot's capabilities and the substantial investment required. This development, first reported by Bloomberg, raises fresh questions about Bard's future challenges and its place in Google's expanding AI ecosystem.

Doubts Among the Creators

Leaked conversations from an exclusive Discord chat have uncovered skepticism among Google employees about the efficacy of Bard. The chat involved product managers, designers, and engineers who were all involved in the chatbot's development.


Their candid remarks reveal a more detailed perspective on Bard's potential. Additionally, any spelling, grammar, and punctuation errors have been corrected.


One Google senior product manager, Dominik Rabiej, stated, "My rule of thumb is not to trust LLM [large language model] output unless I can independently verify it. I would love to get it to a point that you can, but it isn't there yet."


As expressed by him, the doubts regarding Bard's dependability highlight the apprehensions of those who are accountable for its development.


Cathy Pearl, Bard's user experience lead, also expressed uncertainty about the practical value of such AI systems, saying, "Like really making a difference. TBD!"


These remarks suggest that the technology may not deliver the expected results, raising questions about the investment Google is pouring into Bard.

Bard's Quick Integration into Google's Ecosystem

In March, Google introduced Bard as a competitor to OpenAI's ChatGPT, a popular AI chatbot. Over the subsequent months, Google equipped Bard with new capabilities, including image analysis and multilingual responses.


ChatGPT logo and Google Bard; Vector illustration
ChatGPT v Google Bard | Shutterstock


Just last month, the tech giant took its boldest step by integrating Bard into products like Gmail, Maps, and YouTube. This swift expansion, however, has not been without its issues.


Users have complained about Bard providing incorrect information and even making potentially dangerous recommendations.


Google's response to these challenges was to add a search button to allow users to fact-check Bard's responses.


Critics both inside and outside the company accuse Google of rushing to keep up with competitors, overlooking ethical concerns, and the treatment of low-paid contractors training Bard.

Role for Bard in Google's Future

The success of Bard is of paramount importance to Google. While the core search business generates a huge portion of Alphabet's revenue, the rise of AI chatbots potentially disrupts Google's dominance in this area.


Bard must prove its worth to fend off these challenges and maintain Google's strong foothold in the market.

The Future of Bard

The candid discussions within the Google team offer a unique insight into the development of Bard. While Bard received significant attention and hype from users, Google employees have been clear about its limitations.


Dominik Rabiej emphasized, "Bard, as any large language model, is generative — it is not looking up stuff and summarizing it for you, it is generating text."


Concerns have also been raised regarding Bard's development costs, its potential to spread misinformation, and the substantial computing resources required for the project. In response to these concerns, Google stated that debating Bard's strengths and weaknesses is a routine part of improving the product based on user feedback.


Implications for Bard Users

The revelations emerging from the private Bard Discord chat hold implications for businesses and marketers who are using Google's Bard AI:

  1. Exercise Caution

Google employees advising each other not to trust Bard's outputs suggest that marketers should also exercise caution and verify any information provided by the tool.

  1. Temper Expectations

Doubts expressed by Google's team about Bard's usefulness indicate that it may not be the all-encompassing marketing solution some have anticipated. Marketers should temper their expectations regarding Bard's capabilities in generating ideas, creating content, and automating tasks.

  1. Watch for Improvements

Google appears committed to enhancing Bard over time. As the team works to reduce inaccuracies and improve accuracy, the product could become more beneficial for marketers. However, the timeline for these improvements remains uncertain.

  1. Monitor Limitations

New limitations surrounding Bard's abilities may become apparent as it gets deployed more widely. Marketers should stay informed about announcements to understand if certain use cases become restricted.


These revelations make it clear that marketing teams should approach the integration of Bard into their workflows with caution and a measured perspective. While Google continues to improve AI, skepticism remains a prudent approach in the interim.


The doubts and criticisms voiced by Google employees regarding Bard AI underscore the importance of careful consideration and verification when using this technology. As the chatbot continues to evolve, its true potential and limitations will become clearer, and marketers must adapt their strategies accordingly.