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Kylie Jenner is Launching a New Fashion Brand: Everything to Know

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By Jaden Francis - - 5 Mins Read
Kylie Jenner
Kylie Jenner | DFree/Shutterstock

Kylie Jenner the 26-year-old beauty mogul and reality TV star, is making waves in the fashion industry yet again.


This time, she's set to conquer the world of fashion design with the launch of her new clothing brand, "Khy."


The announcement has created quite a buzz, and fans are eagerly anticipating the release of her inaugural collection.


Here's everything you need to know about Kylie Jenner's latest venture into the fashion world.


The Birth of Khy


The name "Khy" is a clever play on Kylie's nickname, "Ky." The addition of the letter "h" is symbolic, representing destiny, good fortune, and spirituality.


The brand holds deep personal meaning for the fashion icon, seeing as it is named after her. According to the press release, Khy will offer a range of fashion items that are inspired by Kylie Jenner's wardrobe, aiming to push boundaries and challenge the status quo. The brand is set to launch on November 1 and will be available on Khy.com and various social media platforms.


Inclusivity and Creativity


Khy is committed to values like creativity, inclusivity, and consistency. The brand will collaborate with high-fashion designers and public figures to encourage creativity. It's also taking inspiration from cultures worldwide and offering sizes ranging from XXS to 4X, ensuring that a diverse range of individuals can enjoy its offerings.


Kylie Jenner holding up a sign with the inscription
Kylie rocking her new fashion brand | Kylie Jenner/IG


Khy plans to release new pieces regularly, providing its fanbase with a constantly evolving selection of fashion choices to keep the trend moving.


The Aesthetic


Kylie Jenner gave her fans a sneak peek at the brand's aesthetic through an outfit post on October 24. The caption, "Meet key," unveiled a sexy-meets-sophisticated look featuring a black leather trench coat, leather gloves, and knife-sharp boots.


This ensemble suggests edgy '80s undertones and showcases Jenner's unique style. The trench coat is unzipped on each side, revealing thigh-high slits, hinting that some of the clothing may be multifaceted or adjustable, allowing the wearer to customize their look.


Kylie paired this striking outfit with tousled waves, rouged cheeks, a berry-toned lip, and a jet-black manicure.


Kylie's Fashion Journey


Kylie Jenner is no stranger to the fashion world. In recent seasons, she has solidified her presence by establishing connections with renowned fashion houses such as Jean Paul Gaultier and Mugler. She has even graced the runways of Paris Couture Week. With her status as a multi-millionaire, entrepreneur, and tastemaker, she is well-prepared to step into the spotlight as a designer. Her foray into fashion follows in the footsteps of her sisters, Kim Kardashian, who created "Skims" in 2019, and Khloé Kardashian, who launched "Good American" in 2016.


The Debut Collection


The inaugural collection of Khy consists of 12 looks featuring faux-leather pants, coats, tops, and base layers. Kylie has collaborated with creative directors and founders Nan Li and Emilia Pfohl of Namilia to bring her vision to life.


The price range for these fashion pieces is set to be accessible, with items retailing from $48 to $198. This makes it possible for a wide range of consumers to enjoy Kylie's fashion sense and style.


In conclusion, Kylie Jenner's new fashion brand, Khy, is set to make a significant impact on the fashion industry.


Focusing on inclusivity, creativity, and accessibility, Khy is poised to challenge the fashion status quo and offer a fresh perspective on style. As a fashion-forward entrepreneur, Kylie Jenner is adding another impressive achievement to her ever-expanding list of successes. Fashion enthusiasts and fans alike eagerly await the launch of Khy, which promises to be a dynamic and unique addition to the fashion world.