Tripadvisor has officially crowned the Portuguese archipelago of Madeira as the world’s top trending destination for 2026, signaling a major shift in global travel preferences. In the highly anticipated Travellers’ Choice Awards released this week, the “Hawaii of Europe” took the top spot, beating out emerging hotspots in Georgia and the United States. The 2026 rankings highlight a decisive pivot toward adventurous, nature-focused vacations and “secondary” cities, as travelers increasingly seek authentic alternatives to traditional overtourism hubs.
Madeira: The “Hawaii of Europe” Takes the Crown
Surging to the number one spot, Madeira has captivated the global travel community with its dramatic volcanic landscapes, year-round spring-like climate, and unique blend of adventure and relaxation. Based on twelve months of review data from millions of travelers, the archipelago was praised for being the ultimate “outdoors-in-one-week” destination.
Unlike the beach-only resorts of the past, Madeira offers a dynamic mix of experiences. Travelers are flocking to the island for its famous levada walks—historic irrigation channels that double as hiking trails through lush laurel forests—and adrenaline-pumping canyoning experiences in Funchal’s Ecological Park. The island's rise to the top reflects a broader 2026 travel trend: the desire for “cool-cationing,” or seeking destinations with temperate climates to escape extreme heat elsewhere.
The Rise of “Secondary” Cities: Tbilisi and Chicago Shine
This year’s list showcases a massive surge in interest for so-called “secondary” cities—destinations that offer world-class culture without the crushing crowds of their more famous counterparts. Tbilisi, Georgia, secured the #2 spot, recognized for its chaotic yet charming mix of ancient history and modern bohemian energy. Travelers are finally discovering the Georgian capital's walkable streets, sulfur baths, and incredible food and wine scene, which rivals any in Western Europe.
Meanwhile, Chicago claimed the #3 spot, solidifying its status as a premier global destination. The “Windy City” has seen a resurgence in international interest, driven partly by the booming “sweat jetting” trend—travel centered around marathons and sporting events. With its record-breaking marathon, iconic architecture river cruises, and a dining scene that ranges from deep-dish pizza to Michelin-starred innovation, Chicago is proving that major metropolises can still offer fresh, trending appeal.
Hidden Gems: Vietnam and Mexico’s Best-Kept Secrets
Rounding out the top five are two destinations that perfectly embody the “hidden gem” appeal for 2026: Quy Nhon, Vietnam, and Puerto Escondido, Mexico.
Quy Nhon (#4) is being hailed as the peaceful alternative to the bustling resort cities of Da Nang and Nha Trang. Known for its pristine Ky Co Beach and ancient Cham towers, it offers a glimpse of authentic coastal Vietnam before mass tourism takes hold. Similarly, Puerto Escondido (#5) has evolved from a sleepy surfer’s paradise to a cultural hotspot. While it remains famous for the “Mexican Pipeline” wave at Zicatela Beach, it now attracts digital nomads and eco-tourists drawn to its bioluminescent lagoons and laid-back vibe.
Top 10 Trending Destinations for 2026
- Madeira, Portugal
- Tbilisi, Georgia
- Chicago, United States
- Quy Nhon, Vietnam
- Puerto Escondido, Mexico
- Milan, Italy
- Glasgow, United Kingdom
- Abu Dhabi, UAE
- Recife, Brazil
- San Carlos de Bariloche, Argentina
2026 Travel Industry Awards: The Shift to Authenticity
The 2026 Tripadvisor rankings reveal a clear message: the era of the “bucket list” check-box vacation is fading. Instead, travelers are prioritizing connection and activity. Glasgow’s appearance at #7 is particularly telling. Often overshadowed by Edinburgh, Glasgow is now trending for its UNESCO City of Music status and vibrant, unpretentious nightlife, proving that travelers are willing to trade postcard perfection for gritty, authentic culture.
Whether it’s hiking the volcanic peaks of Madeira or exploring the art nouveau streets of Tbilisi, the best places to visit in 2026 are those that invite you to do more than just look—they invite you to participate.
