The Victoria's Secret fashion show is back, and it's undergone a remarkable transformation in 2023. Streaming exclusively on Prime Video since September 26, "Victoria's Secret: The Tour '23" combines elements of a documentary with a runway spectacle, marking a significant departure from the traditional fashion show format.
A Fresh Start with a New Mission
The revival of the Victoria's Secret fashion show was officially announced in March, signaling a fresh start with a new mission. The brand aims to amplify women's voices and redefine its image to align with contemporary values.
A dazzling showcase event in New York City on September 6 featured renowned runway models such as Hailey Bieber, Gigi Hadid, and Julia Fox. Musical performances by Doechii and Goyo added to the excitement.
Empowering Creativity with the VS20
The VS20, a group of global creatives, crafted four unique fashion collections inspired by cities around the world. These collections are now available for fashion enthusiasts to shop online.
Farewell to the Angels
One significant change in "Victoria's Secret: The Tour '23" is the absence of the Victoria's Secret Angels.
Instead, the brand has shifted its focus to the VS Collective, which features a diverse group of accomplished women from various backgrounds.
The Cancellation and Rebranding
The cancellation of the Victoria's Secret Fashion Show in 2019 led to a comprehensive rebranding effort, prompted by backlash over a lack of diversity and allegations of harassment behind the scenes.
Doja Cat's Electrifying Performance
Doja Cat delivered a captivating performance during the event, adding a unique musical dimension to the show.
A Showcase of New Brand Partners
"Victoria's Secret: The Tour '23" not only features top models but also showcases a wide array of brand partners.
Celebrities like Emily Ratajkowski and Julia Fox took center stage, flaunting designs by VS20 Lagos-based designer Bubu Ogisi, complete with geometric hammered gold jewelry.
Four Fashion Collections from Around the World
The heart of the event lies in its four fashion collections, each representing a different city: Bogotá, Lagos, London, and Tokyo.
Modeled by a diverse cast that includes Gigi Hadid, Julia Fox, Emily Ratajkowski, Winnie Harlow, Lila Moss, Devyn Garcia, and more, these collections embrace culture and creativity.
Victoria's Secret has also launched a collection inspired by archival designs to coincide with "The Tour '23."
This collection is now available for purchase on Amazon and VictoriasSecret.com, offering fans a chance to own a piece of fashion history and embrace the brand's timeless elegance.
In conclusion, "Victoria's Secret: The Tour '23" represents a fresh start for the brand, celebrating diversity, empowerment, and inclusivity. Julia Fox's remarkable debut, alongside the star-studded cast and dazzling fashion collections, ensures that this event will be remembered as a defining moment in Victoria's Secret history.