Popular short video social media site TikTok has announced its new creator funds, which allow creators to earn more from the site.
The Company announced on its official site that it aims to support creators by boosting their earnings and providing more opportunities to share longer more relatable content.
The new TikTok creator fund will compensate creators based on the ad views their content generates, with payment being determined by the community's engagement with the ads.
"We want to reward the hard work and creativity of creators on Tiktok, there are more tools for monetization and achieving more financial goals," the newsletter read.
It further explained, "the search value metric is a term that is used for contents with most popularly searched words, such content searches are in high demand and have more valuable information for the searchers."
"For creators on Tiktok to find inspiration for content that is relatable for their followers, they can make use of the new creators' search tool to discern what topics are popular in search."
TikTok has unleashed more creativity tools, such as insight search tools, which give more information about trending topics. Creators on TikTok can use these to create special effects on videos and increase their rewards.
To succeed on TikTok, creators need to utilize various marketing tools, such as Iconosquare, Social Champ, CapCut, PicsArt, Analisa.io, Brandwatch, Keyhole, SocialBee, Planable, Planly, and more.
Each tool comes with its own set of features, limitations, and pricing, so it's essential for successful TikTok creators to be adept at using these tools effectively.
What Are The Requirements To Qualify For The TikTok New Creators Fund?
The founding company of TikTok Bytedance announced that the criteria for creators on TikTok to be qualified for monetization will include four major terms: search relevance, play duration, originality, and increased audience engagement.
This means that creators on TikTok must create original videos relevant to search, have a long play duration, and pull massive engagement in the comment section.
"The play duration includes the total watch time and the rate of completion. The new reward program prioritizes accounts with more engaging content with clearer engagement over accounts with several videos with less engagement to ensure fairness in the distribution of reward," TikTok stated.
"The effectiveness of audience engagement is determined by the number of shares, likes, and comments which increases the chances of the creators in the reward program," the newsletter added in continuation.
Creators on TikTok must also be up to 18 years of age, with a minimum of 10,000 followers and 100,000 views in the next 30 days, and must also have a positive personal account to be qualified for the TikTok new creator fund.